LSI keyword: How to find them using tools and how they benefit in SEO? You may have been recommended products that are a little tenuous and have no real relation to anything you’ve bought, but, … An overview of tea green color with a palette. The following are common examples. The long-tailed keywords are great for conversions but only when you make use of the right phrases. Further, they often have higher conversion rates. A long-tail liability is a type of liability that carries a long settlement period. 1) One of the most famous examples of the long tail keyword usage is that of Amazon. They are preferably using long tail product descriptions to target more relevant traffic and boost sales. Role of Keyword Research in SEO. Competitor keyword analysis, What Is Keyword Stuffing? Long Tail Keywords Definition and Examples. Often include one or more of the following words: Buy. They’re also more specific. A market that allows everyone to contribute to supply. as examples of businesses applying this strategy. A definition of two-sided market with examples. The company earns about 57% of the sale with the help of such keyword phrases. If a customer wishes to have a white dress with laces, he or she will search using the same phrase that seems to sound quite natural. A retailing strategy that combines physical locations with a strong ecommerce presence. The definition of computer program with examples. If you just start out with your website, it’d be virtually impossible to rank for this term. 2) In the year 2012, KISSmetrics was about to get as many as 142,000+ visitors with the use of such keyword phrases. What is Keyword density? 7 Tools to Check Keyword Stuffing. Types and benefits. Vacation Rentals The searches are quite high with such phrases and thus it is quite important to make use of such keywords so that you can get high ranking. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search.They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. Apart from these many examples, some more of them are Glenn Gabe, Brian Dean, SaaS Company, and many others. Often include exact product or brand names. The generic keywords are highly useful in gaining more number of traffic. Report violations, Competitive Advantage vs Distinctive Capability, 4 Examples of Everyone Has A Plan Until They Get Punched in the Face. A long tail keyword is a more specific search phrase that is a combination of multiple keywords. A definition of long tail with an example. A long tail distribution is a probability distribution that has a large number of occurrences that are far from the central part of the distribution. Not all the competitors make use of the long term keyword phrases and even if they are making use of such phrases, it is not necessary that they will use the same phrase that you are using. The definition of progress with examples. Long-tail keywords examples Focusing on long-tail keywords is a great SEO tactic. Let us have a look at some of the examples of Long tail keywords to understand the concept-. On the other hand, with the help of the long term keyword option, it is much convenient to get a good rank because the matches are much lesser and the competition is less. How to use keywords in subheadings to rank better? © 2010-2020 Simplicable. As per the recent stats, Amazon is making around 60% sales via long tail keywords. Anderson compared Long Tail to the blockbuster or hit-driven business models of media and retail companies. An example of this would be “boho festival jewelry”. The difference between intrapersonal and interpersonal explained. A few examples of common business models. 1) Lesser Traffic Than The Generic keywords, What is Benefits Administration? Different coaching styles, What is Corporate Training? Long-tail keywords generates more targeted traffic hence increases the … Long tail business models have potential to unleash trillions of dollars in value by utilizing unused assets and allowing anyone to add supply to a market. #1: What is a long tail keyword? But if a comparison is made with the long tail keywords, it can be said that the rate of conversion in case of the generic keywords may not be that much. Let us have a look at the below-given example of ‘Shoes’ keywords. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, What Are Long Tail Keywords? Do you know what the base of a successful SEO strategy is in 2019? Trial. The long-tailed keywords are much lesser in cost due to less demand and hence you can make use of them to gain profit along with lesser expense. One of the best things about such phrases is that they sound natural when they are inserted in the sentence or in the page. The long tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Yahoo! A definition of scalable business model with several examples. The long tail "occurs in the almost limitless market of supply and demand that has been opened by online retailing. Visit our, Copyright 2002-2021 Simplicable. You can follow me on Facebook. Amazon uses this strategy long-tail marketing- For example, laptop chargers of different brands, mobile covers of different brands, unusual gifts in gifting niche. But also are there a few of the disadvantages, though they do not count much. All Rights Reserved. Hence, the competition gets much reduced and so they make easier for you to get ranked on the search engine. A definition of complementary goods with several examples. Their length makes them more specific than searches with fewer words. Therefore, in this post, we will be covering everything associated with these keywords and understanding how they are going to influence the performance of your SEO strategy. The business difference between products and services. The definition of working conditions with examples. If you enjoyed this page, please consider bookmarking Simplicable. One of the most common disadvantages of these keywords is that they do not have much traffic than generic keywords. These long-tailed phrases are made to be very much audience specific and hence only the targeted audiences can be reached out and hence only such specific audiences become the target of the page. How to Optimize anchor text for SEO? Long Tail. Hence, this phrase may match with the natural put in the phrase in your content and hence your page may come up. A definition of strategy vs tactics with two examples. Understanding how people search for these long tail keywords makes creating content to target them much simpler. Reason #2: Long tail keywords have high conversion rates. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. A long tail keyword will attract specific viewers and they will become potential customers also because they are there for business only. Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand. Today, audiences have become quite smarter and they search with different phrases in order to get the right option without wasting much time. This means that a long tail distribution includes many values that are far away from the mean value. For example - most of us have shopped on Amazon, and you will have been recommended products. Your email address will not be published. But a lot of people today are also making use of the long tail keywords for a number of efficient reasons. As such, long tail business models are often able to dominate industries. Amazon, one of the words most successful e-commerce website, uses the Long Tail theory business model which has given them massive advantages over their competitors and has made them one of the most powerful and popular sites in the world. When there are much lesser people for the bidding, of course, the costing of these keywords are much lesser than the generic ones. Are There Any Disadvantages Of Long Tail Keywords? If a person is searching for a ‘laptop within $4000’, it will reach you only when you are providing with such options. Long tail keywords can be considered mainly as a keyword phrase that is used to a much specific demographic of audiences. Of course, after you have done your research well and have got across the best keyword phrases, you can see how you start getting traffic on your site and also the conversion rates also increase. An extensive list of business strategies. The definition of retrenchment with examples. Finding a niche means targeting a very specific group of people. Like many people I read and was thoroughly fascinated by Chris Anderson's The Long Tail, a book which was based upon an article originally published in The Wire in October 2004.. Your brand can realistically increase website traffic from organic search by 100%, 200%, 300% or more if you effectively target long-tail keywords. A generic keyword will have a huge competition online and hence it becomes quite difficult to rank with the use of such generic keywords. Long tail can be cheaper to bid on than super popular head terms. Made use of the best things about such phrases in touch: ), What is benefits Administration Advantage... 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